What 30 Seconds Of Super Bowl Ad Money Would Have Bought Online: 2,542,573,344 Impressions

by Greg Sterling
A post-game empirical analysis by programmatic ad platform Rocket Fuel shows almost no lift or conversion benefit to Super Bowl advertising for auto makers. (I wrote about this here.) The company then goes on to examine what marketers could have done online with the $4.5 million they spent on a single 30-second spot. Rocket Fuel hypothesizes that it would have cost roughly $3.Read the full article