What We Learned From Our Worst-Performing Content

As content marketers, we spend a lot of time looking at what content works best. We find the formats that succeed, the patterns, times and subjects that capture attention, and then we use and reuse them. But what about the content that you invest a lot of time and effort on that doesn’t meet your expectations, or just plain flops? Very few marketers are willing to talk about th ...Read the full article