Why Smart Data Is So Much More Important Than Big Data

I'm officially sick of the term "Big Data." Marketers have access to lots of data—got it. However, Big Data in and of itself doesn't sell more products or services, or make high-value prospects aware of your brand. Big Data is merely the pool in which we swim to target and generate results. Smart data is the spear gun—this is where we need to focus.Read the full article