5 Marketing Technology Challenges Every Business Must Solve

The End of Marketing as We Know It by Sergio Zyman, former Coca-Cola chief marketing officer, was one of the most influential books I read early in my marketing career; but, the title may have come 16 years too soon. While many of the principles and strategies penned by Zyman are still relevant today, the book was published in 1999. Zyman could not possibly have known the changes to come.Read the full article