B2B Channel Marketing Strategies: 12 Data and Content Takeaways from #BMAMN

Panelists, from left, Heather Anfang, John Peters, Barbara Merwin and Chris Hawver discuss channel marketing strategies at Tuesday’s BMAMN event. What do marketing professionals from industries as diverse as food service, laboratory supply manufacturing, data storage and financial services all have in common? Each of them see consumer data and content management as keys to th ...Read the full article