Experience Marketing: How to Build a Customer-Centric Marketing Machine

"One machine can do the work of 50 ordinary men," Elbert Hubbard said. A similar analogy can be made about experience marketing: You are, in effect, building a customer-centric marketing machine that will multiply the results of your efforts. But what ingredients will enable you to make a measurable contribution to sales while optimizing your marketing spend? As digital has ...Read the full article