Get to Know Your Audience and They’ll Get to Know You

Imagine for a moment you are a used car salesman. You have a wide range of vehicles to sell to suit a variety of budgets. Business is going OK, but you really need a big sale to get the commission you need to take your family on a holiday this year. As you look out onto the garage forecourt, a young woman (aged about 20), pulls up in a battered old Nissan Micra at the same tim ...Read the full article