Heads Up C-Level Execs: Ignore SEO at Your Peril

In the technology press, there’s been a lot written about the importance of SEO. But most of it is either wrong or so broad that’s it not very helpful. Especially for senior executives who make strategic and budgetary decisions that can have very long-term impacts on business performance. First, let me preface this by saying my remarks here do not apply to start-ups.Read the full article