How Bad Local Data Leads to Bad Calls — And Frustrated Customers

by Donna M. Airoldi
This is the third in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. To read the previous articles in the series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. Let’s start with an example: A man conducts a mobile search for homeowner’s insurance for his condo.Read the full article