How publishers are approaching Snapchat Discover

by Ricardo Bilton
Snapchat’s Discover has been out in the wild for only a few days, but publishers have already gotten a glimpse at how it’s going to change their distribution strategies. The early verdict: The messaging service’s new media feature is going to be a big deal. “I can’t tell you what the numbers are, but they’re fucking incredible,” said one publishing executive, requesting anonymity.Read the full article