How Super Bowl Advertisers Lexus, Bud Light, Wix & Loctite Won Mindshare On Google

by Ginny Marvin
If you used Google to search for anything having to do with the Super Bowl (OK, not tickets or jersey), you most likely saw an ad for Lexus, Budweiser or Bud Light. These brands were the paid search champions on Super Bowl-related queries this year. Meanwhile, Super Bowl newcomers, Wix and Loctite, snuck in under the radar with their Google ad strategies.Read the full article