It’s The Creative, Stupid: 3 Reasons Why Ad Creative Trumps Technology Every Time

by Peter Minnium
Marketers, agencies, publishers, and especially technology companies get so caught up in the potential of technology and data to optimize the delivery of an ad to the right person at the right time in the most efficient manner possible, that they often lose sight of a fundamental truth: the ad creative has to be good, or it’s all for naught.Read the full article

Puffs Plus ad, 1989

Spot for the tissue that's "first aid for your sore nose".