Microsoft’s Bing Ads To Test Native Advertising On

by Ginny Marvin
Microsoft’s Bing Ads has plans to test native ads on later the year, extending beyond the search ads it delivers across the Yahoo Bing Network. Steve Sirich, general manager for Bing Ads product marketing, explained by phone yesterday that ad targeting will “pull intent from Bing Ads and extend that into relative programming on MSN.Read the full article