Study: How Much of Your Content Marketing is Effective?

by Jordan Teicher
Content marketing is having a moment. U.S. companies will spend in the neighborhood of 50 billion dollars on content marketing this year, and that number is growing fast. But as the marketing budgets get bigger, so do the stakes. Brands are spending the time and money to publish more, but that begs a crucial question: How effective is our content? Well, with a little help fr ...Read the full article