Two questions to help you find the value of marketing

by Eric Wittlake
By Eric Wittlake, {grow} Contributing Columnist I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. We were thrilled. Our data clearly showed a big increase in the number of customers from advertising, and that our approach was significantly more cost effective than the prior agency’s.Read the full article