Under Armour Acquires Endomondo, MyFitnessPal for $560M

by Justin Lafferty
Fitness apparel company Under Armour announced Wednesday that it has acquired two popular fitness apps: Endomondo and MyFitnessPal. Under Armour acquired MyFitnessPal for $475 million and Endomondo for $85 million, combining for a $560 million price tag for both apps. Kevin Plank, Under Armour’s CEO, detailed the acquisition in a press release: Under Armour’s demonstrated g ...Read the full article