Watch Out, YouTube: 25% Of Online Super Bowl Ad Views Happened On Facebook

by Martin Beck
Need more evidence that Facebook is putting pressure on YouTube? Here’s some from the Super Bowl advertising trenches: This year 25% of the online views for Super Bowl commercials came on Facebook, according to content advertising firm Visible Measures. That’s a serious incursion into a market that YouTube has dominated for years. Now it’s a two-way race and Facebook has the momentum.Read the full article