What Brands Need To Know About Online Reviews: 5 Questions With NYT Bestselling Author Bill Tancer

by Amy Gesenhues
In 2008, Publishers Weekly said Bill Tancer’s Click – What Millions Do Online and Why It Matters was, “…destined to become a primer for online marketers and usability experts while shedding new light on the mindset and curiosities of the average Web surfer.” Tancer followed the success of his first publication with a deep dive into world of online reviews for his most recent ...Read the full article