What Your Content Marketing Is Missing To Drive Sales

by Heidi Cohen
5 Content Marketing Call-To-Action Tactics If your content marketing doesn’t drive leads and ultimately sales, it’s a #FAIL. Yes, you need to build your brand and attract a following, BUT as the famous Benton & Bowles quote goes, “It’s not creative unless it sells.” (Note: This quote is often misattributed to David Ogilvy.Read the full article