What’s Inside Consumers’ Inboxes & What That Means For Email Marketing

by Tom Sather
Ray Tomlinson sent the very first email in 1971 with a simple test message that said, “QWERTYUIOP.” Email has gone through many transformations since then, from a tool for researchers to communicate to a cheap and fast way for friends and family to correspond. Today, email is still used to send messages to friends and family, but it has evolved into a primary marketing channel.Read the full article