When The Hammer Falls – Analyzing Lyrics in the Google SERPs and Its Impact on Traffic [Case Study]

by Glenn Gabe
Summary: In the fall of 2014, both Bing and Google began surfacing song lyrics directly in the search engine results pages (SERPS). Since users could now find lyrics immediately in the SERPs, many wondered what would happen to lyrics websites that provided the same information, but required a click through to view the lyrics.Read the full article