37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad

by Jessica Gioglio
Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. Called “Band of Brands,” the goal was to produce, “The most exciting, most jam-packed, most fiscally responsible big game ad ever.Read the full article

Newcastle presents Band Of Brands: 37 Brands, One big game Ad #BandOfBrands

It’s the most exciting, most jam-packed, most fiscally responsible big game ad ever. It’s Newcastle’s Band of Brands big game ad, featuring 37 of the universe’s best brands… and a dental office in Pittsburgh. #BandOfBrands To see more action-packed marketing, visit www.newcastlebandofbrands.com