Brands Mistaking Fleeting Super Bowl Connections For A Love Match

Imagine: There’s a great guy, Ben, who just signed up for a dating site. He spends serious time editing his profile, getting the stamp of approval from his gal pals, and he even bears the taunting from the buddies he cropped out of his new profile picture. The hits come rolling in. Winks and likes and email messages — even a few emoji with the heart eyes. Ben is pumped.Read the full article

  • Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

    adweek.com - 12 readers, 64 Tweets - Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money to work with than smaller advertisers. After all, the brewer did have four social media war rooms stationed around the country tonight.