Can Exceptional Customer Service Lead to Higher Conversions?

Here’s a tip: if you want to sell anything to a SaaS company, just tell them that it increases conversion rates. It’s sad but true; “increases conversions” has become the cliche rallying cry of hundreds of products around the web. It sounds nice, but in many cases, it’s totally meaningless. Let’s say a product failed to help hundreds of businesses, but somehow increased conv ...Read the full article