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wired.com - 12 readers, 752 Tweets - Tumblr has already helped millions of artists and creators build cult followings online. Now, the microblogging company wants to help those artists become commercial successes in the real world, too.
adage.com - 5 readers, 153 Tweets - AT&T has created a scripted series called "SnapperHero" that will air episodes exclusively on Snapchat when it premieres later this quarter.
mashable.com - 37 readers, 4728 Tweets - Millennials trust their friends more than professional media.
wsj.com - 7 readers - Some staffers at Condé Nast expect flexibility to not participate in the publishing house’s new initiative that would let marketers work with editors to create “branded content.” But the company says no magazine title is exempt.