CRO School: 5 Sets of Data to Crunch to Improve Conversions

by Sharon Hurley Hall
You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy and campaigns. But which numbers are the most important? Here are five areas that you can’t ignore if you want to get the results and conversions you expect from your website and marketing. 1.Read the full article