Do we need millennial-focused ad agencies?

by Shareen Pathak
For years, marketers looking to reach across cultural and ethnic boundaries would enlist the help of specialist agencies that focus on a particular market — Hispanic or African-American, for example. Now, add a new group to that list: millennials. The much-reviled, much-misunderstood generation is getting a slew of ad agencies devoted to figuring out what makes them tick.Read the full article