Heineken joins list of brands demanding independent ad tech solutions

by John Mcdermott
Months after losing business to Google, TubeMogul has bounced back: Beer brand Heineken announced on Tuesday that it would allocate 10 percent of its 2015 ad budget to programmatic and that TubeMogul would be its exclusive provider of video ad-buying software. It’s a notable win for TubeMogul, which lost a large portion of Mondelēz’s business to Google last fall, and makes Hei ...Read the full article