Holiday Season Retail Search Data: Thanksgiving Shopping Surged

Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo. The report was based on 2014 and 2013 holiday season (November and December) data for global retailers in all major categories, including more than 60 billion paid impressions and clicks in search and social channels.Read the full article