Marchex: Marketers Spent $4B on Mobile Search Ads To Drive Calls In 2014

by Mason Lerner
In the digital marketing industry’s quest to ditch the click, the call has emerged as a critical alternative to measure offline activity. Now, Marchex, a call advertising firm, estimates that marketers spent over $4 billion on mobile search ads to drive calls last year alone. And yet, the company says marketers have had no way to know which keywords produced the calls.Read the full article