Marketers Know Even More About Offline Behavior Than You Think

by Steven Jacobs
Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis is in the process of bearing itself out.Read the full article