Publishers hunt for the new ad-sales unicorn

by Ricardo Bilton
One way to interpret the news that AOL is axing 150 ad sales staffers is that the march of programmatic rendering traditional salesperson obsolete. An alternative take is a bit more nuanced: Programmatic selling isn’t killing media sales — it’s just forcing the role to evolve. Media selling used to be about sitting through three-hour martini lunches and working networks of contacts.Read the full article