The 4 P’s: Not What You Learned in Marketing Class, Part I

by Karen Amundson
The 4 P’s: Product-Place-Price-Promotion In the 1960’s, marketing professor Edmund McCarthy introduced the “4 P’s of Marketing” often referred to interchangeably as the “marketing mix.” If you’ve ever taken a marketing class, this is a concept that you learned and probably forgot as fast as you can say “final exams.Read the full article