Why Bing Ads Will Eventually Overtake Google Adwords

by Melissa Mackey
In the fourth quarter of 2014, Yahoo/Bing saw its highest paid search market share since the Search Alliance was formed back in 2008: Yahoo/Bing now has a 26% market share, compared with Google’s 74%. If you’re not on the Bing Ads bandwagon yet, it’s time to get busy. I believe Bing Ads will eventually overtake Google Adwords in ad market share. Here’s why.Read the full article