Why Do Stories Matter? Ask This Millennial Stuck in an Elevator

by Joe Lazauskas
Why do stories matter? On the surface it’s an easy question, but in a world where marketers have co-opted storytelling and turned it into a monstrous buzzword, it can be easy to lose sight of the answer. And, in truth, the answer is different for anyone. For a new storytelling mini-series, we gave four filmmakers or producers an open-ended assignment: Create a one- to two-m ...Read the full article

Why Stories Matter—Stuck in an Elevator

A millennial leaving work gets more than he bargained for.