Beyond Likes, Shares & Retweets: More Advanced Uses Of Social Data

A much-ballyhooed Gallup study uncovered some ugly “truths” about social media, including a reputed inability to influence purchasing decisions. According to the study, 62 percent of Americans say Facebook, Twitter and their ilk have no influence on whether they purchase a product. Although asking consumers to accurately recount the advertising methods that ultimately drove ...Read the full article