Condom makers capitalize on ‘Fifty Shades of Grey’

by Tanya Dua
With “Fifty Shades of Grey” slated to hit theaters on Valentine’s Day weekend, condom brands are trying to get a piece of the action. Trojan and Durex are launching campaigns that are spinoffs of E.L. James’s bestselling-novel-turned-movie. Apparently, Valentine’s Day coincides with National Condom Day. And prophylactic sales peak around this time, at least according to Trojan and Durex.Read the full article

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Durex: Reality, it’s better than fiction… #50GamesToPlay

With adult fiction now firmly in the mainstream, there is a perception that we’ve all been transformed into sexual adventurers. However, not only are people having less sex than ever, it seems we’re seriously lacking inspiration when it comes to trying new things... So what will it take to encourage more people to ditch fiction and get real? We believe the answer lies in providing people with a little inspiration. Watch our #50GamesToPlay now and take a look at our Guide on 50gamestoplay.durex.com to help you put some fun back into the bedroom - enjoy! Love sex, Durex.