Download Analysis Shows Super Bowl Ads “Worked” For Game Developers

by Greg Sterling
Following the Super Bowl there were a number of “was it worth it?” analyses that came out. They all used different metrics, such as “mentions,” “buzz,” “shares,” “likes” and “views,” to evaluate the different commercials. None of those are particularly concrete. By contrast, appfigures sought to evaluate the performance (downloads) of the commercials tied to the three mobile ...Read the full article

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