European publishers assess the threat of ad blocking

by Chris Smith
The rising use of ad-blocking software is an under-the-radar issue for publishers. Some estimates, which are sketchy, say over 25 percent of U.K. users and 50 percent of German users employ ad blockers. Some French companies have prepared to sue AdBlock Plus, the most popular ad-blocking software, while others have taken a wait-and-see approach.Read the full article