Five things we learned about brands this week

by Shareen Pathak
It’s marketer-palooza at the ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together to talk about brand-building. Here’s what we learned. Brands really want to figure out programmatic. The big question for most clients dipping their toes into programmatic is which model of engagement they want to follow.Read the full article