Gap Launches #SpringIsWeird ‘Micro-Series’ On Instagram

by Steve Hall
To introduce its new Spring fashions, clothing retailer GAP has launched a “micro-series” developed specifically for Instagram, which takes advantage of the platform’s new auto-looping functionality. The series, housed on the brand’s Instagram page, will consist of 12 15-second videos which tell the story of budding love between two people played by Saturday Night Live alum ...Read the full article