Google’s "Local Guides" Encourage Yelp-Like Reviews on Mobile

by Yuyu Chen
In the latest update to the Google Maps app is "Local Guides," a feature that is similar to "Yelp Elite." In this program, Google will reward users ("Guides") for their quality reviews. For example, if a user writes more than 50 quality reviews, they will have access to a private Google+ community and get invites to exclusive events in select cities.Read the full article