How a B2B Company Used Live Chat to Speed up the Sales Cycle

by Andrea Johnson
How a B2B Company Used Live Chat to Speed up the Sales Cycle Andrea Johnson February 6th, 2015 Online chat is far more than a way to respond to customers. It’s an opportunity to optimize website content, pinpoint customer needs and even close sales, according to Brooke Beach, former Marketing Manager and current Marketing Director, Kevy.Read the full article

Live Chat: Optimize the customer journey

Watch exclusive interviews from the MarketingSherpa Media Center -- live from IRCE, the world's largest e-commerce event at Watch this video, recorded live at IRCE in Chicago, as MarketingSherpa's Allison Banko interviewed Brooke Beach, Marketing Manager, Kevy. Chatting in the MarketingSherpa Media Center, Beach revealed how Kevy utilizes a live chat feature on its site to optimize the site and improve the customer experience. "No matter how good a site is, how beautiful the design is, it lacks a human element," and Beach explained how live chat can add that element to the site and customer journey. Watch this video to learn how Kevy even closed a sale through live chat, and how to apply Beach's efforts to your own.