Moneyball: Use Content Intelligence and Analytics to Build a Successful Sales Team

If you’re a sports or movie fan, you’re probably familiar with Moneyball, the story of how the Oakland A’s used sabermetrics (applying statistical analysis to baseball records to evaluate individual players’ performances) to look at unconventional measures of success to build and sustain a winning ball club. What if sabermetrics could be applied outside of athletics? It’s already happening.Read the full article