Paid Content Promotion Budgets Will Grow in 2015

by Jonathan Crowl
Executive's Corner, Native Advertising, Paid Media Paid content promotion is poised for a heavy uptick in budget allocation, according to a new survey emphasizing the value of sponsored content. PR Newswire and the Content Marketing Institute collaborated on a survey that found 87 percent of content marketers are planning to either increase or maintain their budgets for paid promotion.Read the full article