Reflecting on 10 Years of Google AdWords Management

by Jeff Sauer
As I record the video lessons for PPC Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But creating a course that teaches AdWords from the ground up required quite a bit of looking back on the journey.Read the full article

Insights on the AdWords Auction

Hal Varian, Google's chief economist, provides an in-depth and insightful overview of how the ad auction works. Hal describes how the auction system works so that consumers always see the most relevant ads and advertisers get the most value. He also provides insight into the key components of ad rank: bid, quality and formats, and the way all of this works together to determine your ad's position and cost.