Street Fight Daily: Patch Hits Profitability, GrubHub Enters Delivery Wars

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Has Patch Finally Cracked The Code On Hyperlocal? (Digiday) A year after AOL sold the struggling division to investment firm Hale Global, its new owners say the stripped-down Patch is profitable, evidence that there’s actually a business model for hyperlocal news.Read the full article

  • Should Instagram Let Brands Target Users Based on Location? - 17 readers, 175 Tweets - The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn Station location in New York City. It marks the first time a locally focused effort has cracked our 10-month-old Adweek/Shareablee chart for the top branded Instagram videos.

  • Palantir Buys Fancy That To Add Retail, Shopping Data To Its Analytics Platform - 27 readers, 702 Tweets - Palantir is known for its data analytics platform that is used extensively in areas like law enforcement, financial and insurance research and healthcare. Now..