The Beginner’s Guide to Using VLOOKUP

VLOOKUP is an extremely useful formula in Excel. Unfortunately – for the SEM beginner – it is also one of the most confusing when you are just starting out. Since I’m a relative beginner in paid search, the brunt of my work is production tasks. VLOOKUP is something that I use every single day. So you could imagine my frustrations the first few weeks of work, when I had no idea how to use it.Read the full article