Weekly PPC Update: Fighting Shady Advertising Practices Edition

by Tom Demers
Lots happening in the world of PPC advertising this week, including news on Google’s attempts to stop fraudulent advertisers in their tracks, Bing’s ever-evolving quest for perfection with a slew of improvements and enhancements to the Bing Ads experience coming down the line, best practices for Bing’s Universal Event Tracking capabilities, more accurate shipping calculations in Google, and more.Read the full article