‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin On the Future of Branded Content

by Joe Lazauskas
Seth Godin is the godfather of modern marketing—or, at least, the type of modern marketing we all want to be doing. In 1999, Godin published Permission Marketing, and, in every way, it was a revelation. At a time when Bill Clinton was still in office, TLC’s “No Scrubs” was a number-one hit, and eToys.Read the full article